At The Loftin Firm (“Loftin”), we value your participation as a member and customer. Loftin has created this Privacy Policy in order to demonstrate our firm commitment to your privacy.
This Privacy Policy discloses our information-gathering and -dissemination practices for our website at www.theloftinfirm.com.
The Federal Trade Commission has jurisdiction over Loftin.
I. DEFINITIONS
“Data Protection” is used to describe the set of rules that aims to ensure (1) our organization, employees, and contractors who collect, use, or store information about living individuals do not misuse the data, and (2) the individuals about whom information is collected and used know how their information is used.
“Onward Transfer” refers to the transfer of Personal Data to another recipient.
“Personal Data” means data that personally identifies or may be used to personally identify a person, including an individual’s name in combination with country of birth, marital status, emergency contact, salary information, terms of employment, job qualifications (such as educational degrees earned), address, phone number, e-mail address, user ID, password, identification numbers, personal billing information, and credit card information. Personal Data does not include data that is de-identified, anonymous, or publicly available.
“Sensitive Data” means information pertaining to an individual and relating to that person’s marital status, race or ethnicity, political opinions, religious or philosophical affiliations or opinions, trade union membership, physical or mental health, sexual orientation, or criminal convictions.
II. DATA COLLECTION AND USE
Lawful and correct treatment of Personal Data is important to us. The Personal Data we collect may vary based on the individual visitor’s interaction with our website and request for our services. When clients or potential clients visit our site, we will collect their IP address, browser type, and operating system. Loftin may use Personal Data for identification and contact purposes and/or for demographic information (such as where our site visitors are coming from) to be used by our staff. We also use Personal Data for selling our services to clients, managing transactions, reporting, invoicing, renewals, and other operations related to providing services to clients. Personal data is used to help us ensure that our services are best designed to meet our clients’ changing needs.
We do not rent or resell your Personal Data to third parties for marketing purposes. The information we collect is used to provide services to our customers and business partners. This Privacy Policy explains data collection and use in those situations.
In addition to the uses described elsewhere herein, Loftin also may use Personal Data for the following business purposes, without limitation:
- maintaining and supporting its services, delivering and providing the requested services, and complying with its contractual obligations related thereto (including managing transactions, reporting, invoices, renewals, and other operations related to providing services to an individual client);
- satisfying governmental reporting, tax, and other requirements;
- storing and processing data, including Personal Data, in computer databases and servers located in the United States;
- verifying identity (e.g., for online access to accounts);
- as requested by the individual customer;
- for other business-related purposes permitted or required under applicable local law and regulation; and
- as otherwise required by law.
A. Types of Data
- Personal Data Loftin may use Personal Data for certain purposes outlined below.
- Contact Us Form: Our site’s Contact Us form requires you to give us contact information such as name, address, phone number and email address. We use contact information to send you newsletters and information about our company and our services. Loftin and its partners also may use your contact information to get in touch with you, including, but not limited to, by mobile phone, email, text message, or regular mail. Message and data rates may apply. You may opt out of receiving future contact and correspondence from Loftin in accordance with the Choice/Opt out section below.
- Email: Loftin does not send unsolicited or spam email. We use email addresses to send email alerts and newsletters that are used to communicate new information, special offers, and new services. All recipients are given the opportunity to unsubscribe at any time. Loftin does not sell or rent its email lists to third parties.
- Non-Identifiable Information Loftin may use your IP address to help diagnose problems with our server and to administer our website.
B. Consent
Unless otherwise noted below, Loftin will not use or disclose your Personal Data for any purpose for which you have not consented. Consent may be either inferred or explicit, depending on the type of information and the reason for its use.
Consent will be inferred if you were made aware of all potential subsequent uses of your Personal Data at the time that it was collected. By submitting Personal Data on our site via various mechanisms (e.g., legal inquiries, contact and billing information, website feedback forms), you consent to allow us to use such data for its intended purpose.
- Personal Data Loftin may use Personal Data for certain purposes outlined below.
III. DISCLOSURES AND ONWARD TRANSFERS
By using our site, you agree and acknowledge that Personal Data collected through the site or in connection with the services provided may be transferred across national boundaries and stored and processed by third parties in the U.S. You also agree that Loftin may provide your Personal Data to trusted third parties that act as agents, consultants, and contractors to perform tasks on behalf of and under our instructions. Such third parties are bound by contract with Loftin to use such Personal Data only for the purposes for which they have been engaged by Loftin, and they must agree to provide adequate protections for the Personal Data that are no less protective than those set out in this Policy.
Loftin is required to disclose your Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
IV. SENSITIVE DATA
Loftin does not collect Sensitive Data from its customers or visitors to its website.
When sending a message via a contact form on our website, or via email, please do not include personal identifying information, such as your birth date, or private medical or legal information. Messages sent via our web forms are not encrypted and do not meet the data security requirements of the Health Information Portability and Accountability Act (HIPAA). They may be intercepted and read by parties other than the person to whom it is sent.
V. SECURITY AND DATA INTEGRITY
Our site has reasonable security measures in place to protect the loss, misuse, unauthorized access, disclosure, alteration and destruction of the information under our control.
We will process only Personal Data that is relevant for the purposes set forth in this Privacy Policy and will process the data only in ways compatible with these purposes. We will take reasonable steps to ensure the data is reliable, accurate, complete and current for its intended use.
VI. CHOICE/OPT OUT
Our site provides you with the opportunity to choose (opt out) of having your Personal Data used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you. You also may opt out of receiving communications from Loftin and our partners, and you may request that your Personal Data be removed from our database. To choose any of these opt-out options, do one of the following:
- Send an e-mail to [email protected].
- Call 817-441-8933
VII. RIGHT TO ACCESS, CHANGE, OR DELETE PERSONAL DATA
You have the right to access the Personal Data we have collected about you. Loftin strives to maintain accurate and up-to-date information regarding the consumers who use our site. We will therefore make every reasonable effort to provide access to the Personal Data we maintain about you.
To access, change, or delete your Personal Data, send your request to [email protected]. You also may call 817-441-8933. In your correspondence, detail the exact URL or domain where you provided your Personal Data, or identify the person to whom the Personal Data was provided, and then describe the changes to be made. We will endeavor to respond in a timely manner to all written requests for access, changes, or deletions.
For information submitted in connection with products or services, you also may follow instructions included or referenced within such product or service to access or correct information.
Loftin reserves the right, where permitted by law or other legal authority, to charge a reasonable fee to cover the costs incurred in responding to an appropriate request.
VIII. CHANGES IN PRIVACY POLICY
Loftin reserves the right to change this Privacy Policy from time to time consistent with applicable data protection and privacy laws and principles. Unless such changes afford greater protections, such changes will apply only to Personal Data received after the effective date of such change.
IX. PRIVACY COMPLAINTS
Loftin takes your privacy concerns seriously. If you believe that Loftin has not complied with this Privacy Policy with respect to your Personal Data, you may write to the Loftin Privacy Officer at the following address.
The Loftin Firm.
109 S Ranch House Rd #103
Willow Park, TX 76008
[email protected]
817-441-8933
Revised October 2024